Students who buy essays online are being ripped off, according to a report published this week by exam regulator Ofqual. The work they purchase is written by “relatively competent writers”, but who have an “almost universal ignorance of the scope of the work” and an “utter lack of in-depth analysis”. This is completely true. I worked for two of these companies, both from home and “in-house”, which at one point saw 15 of us crammed into the boss’s attic.
Ofqual’s researchers paid up to £220 for essays, but only a fraction of that money goes to the actual writer, who can earn as little as £24 for every 1,000 words. To earn a reasonable rate, a writer needs to finish at least an essay a day. Writers quickly learn the first rule of paid essays: abandon all aspirations to quality, right now.
Despite the fees, the companies contend that they don’t produce “essays” to be handed in at all. Clients buy “research guides” to inspire their own work, in the same way that your Amsterdam souvenirs say “For Tobacco Use Only” on them. But it covers the company: if you hand in your “2:1 Guaranteed” essay and it gets a 2:2, you have already breached your contract by submitting it. There is nothing you can do.
That means for the writer, the game is to hit the word count as quickly as possible. As long as it looks like an essay, the actual words matter very little. Take every shortcut. Rephrase Wikipedia. Always give the counterpoint, no matter how weak: the words “on the other hand” are your new best friend. If you don’t have time to check citations, make them up! If the client can’t be bothered to read a book, he’s not going to check your page numbers.
Quality-checking would vary. One company hired full-time quality staff, but it’s hard to cover every subject area in every discipline, so “quality checks” were rarely more than proofreads. At another company, if you could write on one subject, this qualified you to write on anything. A law graduate would end up doing revision notes on Chinese political history, eventually writing a PhD proposal for an economics student and wondering how they got there. I once wrote a Market Research BA dissertation in two days and heard nothing more of it.
The motivations of the writers were purely mercenary, though those in charge were forced into creative moral gymnastics. “We’re making up for universities’ failings,” they’d say. “These students pay so much for so little. We give them handy research guides.” Writing essays to land rich students no-effort degrees was, to them, a sure route to social justice.
At university level, it's more important than ever to approach your work in the right way. Discover how to plan, write and evaluate your essay in order to achieve top marks
Taking the time to properly plan an essay can lead to higher grades, with examiners welcoming a logical structure that clearly communicates your understanding of the subject. However, knowing where to begin and how to go about completing the assignment is not always easy - especially if you've not had to write at undergraduate level before and are still adjusting to university life.
Learning how to write an essay early on will help you prepare for writing your dissertation in your final year.
We've asked two academic experts how they would recommend planning and writing a first-class essay.
Planning your essay will make the writing process quicker and easier
Adopt a strategy
Planning your essay will make the writing process quicker and easier. You'll be able to focus on expressing your ideas while remaining within the word count, rather than having to organise your thoughts as you write.
Michael Shields, academic skills tutor at Leeds Beckett University, argues that there are numerous different planning strategies - though key stages generally include evaluating the topic, doing your research around it and formulating an argument.
'Many successful essay writers plan consciously and deliberately, and commit to extensive notes, lists or mind maps,' he says. 'Some - those who work less consciously - may have a very sketchy plan.
'Others, however, will have no tangible plan at all and begin by writing a draft. They then do their planning in reverse by altering the order of ideas, adding examples and expanding on their original draft.'
Address the topic
First and foremost, you must fully understand what you're being asked and in how much depth you're required to answer the question. Michael says that one of the biggest problems students face when it comes to essays is squarely addressing the topic.
'Your fellow students can sometimes help you analyse what's required,' adds Michael. 'However, you may have to approach the lecturer who devised the essay to understand what precisely is being asked and the complexity of the response expected from you.'
Breaking up the title is the first step to analysing exactly what you should be exploring in the essay. For example, the question, 'Compare and contrast the representation of masculinity in two James Bond films from the 1960s and 2000s', can be classified like this:
- instruction (i.e. compare and contrast)
- topic (i.e. the representation of masculinity)
- focus (i.e. in two James Bond films)
- further information (i.e. from the 1960s and 2000s).
Place the question and these individual components in the context of your subject's key issues, then create a list, diagram or mind map collating your ideas and thoughts on the essay topic. Ask yourself:
- What is significant about the question and its topic?
- What existing knowledge do you have that will help you answer this question?
- What do you need to find out?
- How are you going to successfully address this question?
- What logical sequence will your ideas appear in?
With so much information available, it's vital that you only look for directly relevant material when researching
With so much information available, it's vital that you only look for directly relevant material when researching. 'Decide where the gaps in your knowledge and understanding are, and identify the areas where you need more supporting evidence,' Michael recommends. 'Make a list of keywords that describe the topic and use them to search with.'
Useful resources include:
- course material
- lecture notes
- library books
- journal articles
Once you've done your research, create another mind map. Carefully note the key theories, information and quotes that will help you to answer all components of the question. Consider grouping these into three or four main themes, including only the most significant points. You must be ruthless and exclude ideas that don't fit in seamlessly with your essay's focus.
Create an essay plan
When you have a good idea of what points you're going to address in your discussion, and a rough idea of the order in which these will appear, you're ready to start planning. There are two main ways to do this:
- Linear plans are useful for essays requiring a rigid structure. They provide a chronological breakdown of the key points you're going to address. This means that, when writing your essay, you can progress through these points.
- Tabular plans are best for comparative assignments. You'll be able to better visualise how the points you're contrasting differ across several aspects. This should hopefully give you a clearer picture of how your discussion will progress.
Scrutinise the notes that you've already made - including those from your evaluation of relevant materials from your literature search - and ensure that they're placed into a logical order.
The key themes that you've identified should begin to form into clear sections, while the individual points within these sections should also develop a structure. 'Aim for a clear, objective and logical presentation of material,' Michael suggests.
Tackle the introduction and conclusion
Michael recommends that you begin writing your essay by expanding your plan. 'You may find it helpful to write the conclusion first, especially if you know exactly what it is you want to argue,' he adds. 'This can help you to clarify your ideas and also give you something to work towards.
'If you're unsure what shape your argument may take, you're best to leave both your introduction and conclusion until last.'
Plans should have the flexibility to change as your work develops, but remember to ensure that any adjustments are consistent across the essay. Dr Michelle Reid, study adviser at the University of Reading, suggests that noting new ideas in a separate document before incorporating them will give you thinking space to judge whether they're relevant.
'The success of a plan is not whether you stick to it rigidly, but how well it helps you to generate, sort and group your ideas to make the writing process more efficient and your structure more coherent,' she says. 'Deviating from your plan is natural, as your ideas will refine as you work out what you really think.'
Evaluate what you've written
Once you've written your first draft, leave it aside for a couple of days if possible. When you return, edit its ideas and how you've organised your thoughts if you need to. Michael adds that, while rereading the draft, you should ask yourself:
- Is your thesis or argument clear?
- Have your organised your proof in a logical and easy-to-follow way?
- Should you add more examples to prove your case?
- Do you need to make your argument more cohesive?
- Have you summed up appropriately?
Once you've completed your second edit, you should proofread it for any spelling or grammar errors, check your citations and references, and ensure that you've not inadvertently plagiarised.
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Written by Emma Knowles, Editorial assistant